With the desire to create an ambiance that stands out from other steakhouses, world-renowned, Grammy nominated, artist Roy Nachum and design partner Studio Iyor utilized original pieces of artwork and over fifty-thousand pounds of marble in the interior to emphasize an alluring old-meets-new aesthetic for the bi-level, 180-seat space.
The fully immersive design experience allows patrons to experience art in an intimate atmosphere, transporting them back to the era of the ritzy 1960’s American steakhouse. Nachum, a New York-based contemporary artist, joined forces with design and architecture firm Studio Iyor to create a design that seamlessly connects each distinctly divided space with its own overarching color palette and atmosphere.
The entry lobby, a dramatic “Black Room,” whose highlight is an original painting by Nachum, leads into the adjacent main dining area, which is a “White Room” with an audaciously scaled 40’×20′ reflective chrome light installation. Nachum, who sees his work as an eye-opener… inserting messages or poems in Braille relief, and it encourages people to touch the work, believing that human interaction keeps the work alive and breaks the barrier between the viewer and the art.
Roy Nachum & Rihanna
"Musicians and visual artists have long had a beautiful, symbiotic relationship, especially when it comes to album covers: from the Velvet Underground’s collaboration with Andy Warhol, to Kanye West and George Condo, to Lady Gaga and Jeff Koons, and now Rihanna and Israeli-born artist Roy Nachum."